As cofounder and inventor of Zebra Mix, we were involved in every step in bringing this innovative brand to market. As a kids food product, we have the freedom to infuse playfulness and invention into our marketing approach. From mailing zebra fur covered sample boxes to buyers, to topping a endcap display with at galloping zebra cutout, we took great pride in marketing our product as a fun, smart activity for kids.
We were responsible for inventing brand imagery, developing marketing strategy, along with the design of all marketing materials, sales presentations, web and online advertising, tradeshow booth and collateral, and sales promotions.
MARKETING DESIGN
Zebra Mix is an inspired line of
baking kits that gets kids in the kitchen, builds critical and
creative thinking skills and
amazingly delicious cookies
and other baked goodies - all
while they’re stirring up fun!
Zebra Mix kits include large
foldout directions that kids
follow much like a gameboard.
These engaging, game-like
instructions incorporate smart
learning along with fun and
educational activities.
