BRAND & PACKAGING

General Mills
Blue Buffalo
Tender Shreds &
Delectables

Blue Buffalo Tender Shreds and Delectables are protein‑packed meal toppers that make every bowl more exciting. For this design project, we created fresh, single‑serve envelope packaging, crafted line wordmarks, and developed PDQs and multi‑pack formats that bring the whole collection to life.

Role: product packaging & wordmark design